Over the past few years, beauty standards and expectations have changed a lot, and numerous companies are joining the efforts to break the classic ideal of beauty.
One of those companies is Benefit Cosmetics, who has chosen someone with Down syndrome to be one of the faces of their marketing campaign and the brand as a whole.
Benefit Cosmetics is known for its bestselling Hoola Bronzer, Porefessional Primer and They’re Real! Mascara, and it is trying to make the beauty industry a more inclusive and diverse world.
This 20-year-old beauty from Ireland had a dream to become the first professionally employed model with Down syndrome, and her dream came true.
She has done some modeling in the past, and in 2018, she received the crown during the Teen Ultimate Beauty of the World pageant in her home country.
The victory made headlines in Aug. 2018 as she was the first woman with Down’s syndrome to win this international beauty pageant, and appeared on national television, during the TV-show ‘This Morning’.
In the interview, Kate said she hoped to use her platform as a budding model to help others.
After her historic win, she admitted being in shock, as it was a turning point in her life. She remembers seeing her family and friends all in the audience, crying, and cheering. She finally got the chance to inspire young people who have Down’s syndrome and other special needs to believe in themselves.
Benefit Cosmetics absolutely fell in love with her and didn’t hesitate when they realized what a kind and beautiful woman she was. Kate can be seen promoting their new line-up roller liner eyeliner products. The company sells its products worldwide in more than 2000 different stores.After being chosen as one of the new faces of the brand, she can be seen in many promotional materials and Instagram-posts, promoting their new line-up roller liner eyeliner products.
The original post on Instagram was liked thousands of times and positive and supportive comments just kept on coming in.
She also appears in a new Wing Women campaign video, confidently strutting her stuff for the camera.
The young model now hopes that she can be an inspiration to all women in the world, and she particularly wants to be an inspiration to people with disabilities.
Her mom, Deidre, said that Kate wants to spread awareness about inclusion for people with disabilities, and approaches life with optimism and a smile on her face.
She won’t let any obstacles in the way and reminds that Down’s Syndrome does not define her.
The beauty world is changing and becoming more inclusive, and that’s absolutely a good thing. Kate is an amazing and beautiful young lady and she will undoubtedly continue to inspire others for many years to come.